{"id":15818,"date":"2019-05-18T14:29:12","date_gmt":"2019-05-18T12:29:12","guid":{"rendered":"https:\/\/www.blackfridaydeals.ch\/?page_id=15818"},"modified":"2025-02-07T13:39:40","modified_gmt":"2025-02-07T12:39:40","slug":"halloween","status":"publish","type":"page","link":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/","title":{"rendered":"Halloween ! Les meilleures offres"},"content":{"rendered":"<p><a href=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1.png\"><img decoding=\"async\" class=\"alignright size-medium wp-image-15144\" src=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1-300x150.png\" alt=\"Halloween\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1-300x150.png 300w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1-768x385.png 768w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1-1024x513.png 1024w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1-788x395.png 788w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween-1.png 351w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire, les enfants sortent le soir avant la Toussaint (du 31\u00a0octobre au 1er\u00a0novembre). Ils sonnent de porte en porte accoutr\u00e9s dans un d\u00e9guisement aussi effrayant que possible et re\u00e7oivent en retour des bonbons. Sinon, ils jetteraient un sort, disaient-ils aux habitants de la maison\u00a0!<\/p>\n<h2>Est-ce qu\u2019Halloween est un \u00e9v\u00e9nement de magasinage\u00a0?<\/h2>\n<p>Mais d\u2019abord\u00a0! Quel rapport avec le shopping\u00a0?<\/p>\n<p>En fait, aucun rapport\u00a0! N\u00e9anmoins, plusieurs commer\u00e7ants lancent des offres sp\u00e9ciales pour l\u2019Halloween. Difficile \u00e0 croire, mais voyez par vous-m\u00eame ce que j\u2019ai re\u00e7u dans ma bo\u00eete mail comme bulletins d\u2019informations pour Halloween 2018\u00a0:<\/p>\n<p><a href=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween.png\"><img decoding=\"async\" class=\"aligncenter wp-image-15182 size-large\" src=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween-1024x512.png\" alt=\"Mailbox vor Halloween\" width=\"840\" height=\"420\" srcset=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween-1024x512.png 1024w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween-300x150.png 300w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween-767x384.png 767w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween-788x394.png 788w, https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Mailbox-vor-Halloween.png 1503w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<p>Un petit \u00e9chantillon des magasins proposant des offres sp\u00e9ciales pour l\u2019Halloween\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.blackfridaydeals.ch\/fr\/shops\/nettoshop-fr\/\">Nettoshop<\/a>\u00a0: 5\u00a0% de r\u00e9duction sur tout.<\/li>\n<li>Lascana\u00a0: 20\u00a0% de r\u00e9duction sur tout.<\/li>\n<li>Meubles Pfister\u00a0: 15\u00a0% sur les tables et chaises.<\/li>\n<li>Orell F\u00fcssli: 25 cadeaux d\u2019une valeur d\u2019achat de 100.<\/li>\n<li><a href=\"https:\/\/www.blackfridaydeals.ch\/fr\/shops\/marionnaud-fr\/\">Marionnaud<\/a>\u00a0: 25\u00a0% de r\u00e9duction sur tout.<\/li>\n<li><a href=\"https:\/\/www.blackfridaydeals.ch\/fr\/shops\/hm-fr\/\">H&amp;M<\/a> : 20\u00a0% de r\u00e9duction sur tous les achats.<\/li>\n<\/ul>\n<p>Et encore, ce n\u2019est qu\u2019un aper\u00e7u\u00a0!<\/p>\n<p>\u00c0 premi\u00e8re vue, on pourrait penser qu\u2019Halloween est une forme de pr\u00e9ambule \u00e0 \u00ab\u00a0Crazy November\u00a0\u00bb, autrement dit, \u00e0 un mois plein d\u2019actions, de marketing.<\/p>\n<p>Apr\u00e8s avoir \u00e9tudi\u00e9 toutes les offres de l\u2019ann\u00e9e derni\u00e8re, je peux dire que le Crazy November commence par le <a href=\"https:\/\/www.blackfridaydeals.ch\/fr\/singles-day\/\">Singles Day<\/a>, pour atteindre son point culminant durant le <a href=\"https:\/\/www.blackfridaydeals.ch\/fr\/\">Black Friday<\/a> qui donne le coup d\u2019envoi aux emplettes de No\u00ebl.<\/p>\n<h2>Pourquoi y a-t-il des offres sp\u00e9ciales pour Halloween\u00a0?<\/h2>\n<p>Le sens et le but ne me sont pas r\u00e9v\u00e9l\u00e9s non plus. Deux semaines plus tard, il y aura une journ\u00e9e beaucoup plus importante de magasinage. En fait, cette journ\u00e9e serait l\u2019occasion pour les d\u00e9taillants de vendre des articles \u00e0 leurs clients au prix fort (par exemple, des costumes sp\u00e9ciaux d\u2019Halloween, des bonbons, etc.). Cela peut se comprendre\u00a0! Mais pourquoi y a-t-il un rabais de 25\u00a0% sur les parfums et produits de toilette Marionnaud\u00a0?<\/p>\n<p>Il est tout \u00e0 fait possible que ce soit la concurrence rude qui dicte cette strat\u00e9gie de rabais, puisqu\u2019on y voit des remises partout. Par ailleurs, dans de nombreux cas, on manque d\u2019inspiration pour attirer les clients dans les magasins.<\/p>\n<p>Or une des strat\u00e9gies est celle de l\u2019action \u00ab\u00a0Pull\u00a0\u00bb. Cela consiste \u00e0 tirer le client vers le produit via des campagnes publicitaires. Et cela aura certainement une incidence remarquable sur le chiffre d\u2019affaires.<\/p>\n<p>Mais, ces campagnes de branding doivent \u00eatre structur\u00e9es au niveau du contenu, bien con\u00e7ues sinon le r\u00e9sultat peut d\u00e9cevoir, par exemple\u00a0: des affiches de <a href=\"https:\/\/www.blackfridaydeals.ch\/fr\/shops\/manor-fr\/\">Manor<\/a> qui font allusion au fait que chaque jour est sp\u00e9cial, ce contenu ne fera peut-\u00eatre pas augmenter les ventes dans les prochains jours.<\/p>\n<h2>Les origines d\u2019Halloween\u00a0?<\/h2>\n<p>Le mot Halloween est un abr\u00e9g\u00e9 de \u00ab\u00a0All Hallows Eve\u00a0\u00bb, qui veut dire &#8220;le soir de tous les saints&#8221;, autrement dit, la veille de la Toussaint, le 31\u00a0octobre.<\/p>\n<p>Mais au d\u00e9part, Halloween est une f\u00eate celtique originaire d\u2019Irlande. Les \u00e9migrants am\u00e9ricains ont export\u00e9 la coutume vers l\u2019Am\u00e9rique. D\u2019ailleurs actuellement on associe la f\u00eate de l\u2019Halloween essentiellement \u00e0 l\u2019Am\u00e9rique et on oublie l\u2019origine celte.<\/p>\n<p>Toutefois et aussi \u00e9tonnant que cela puisse para\u00eetre, Halloween n\u2019est vraiment &#8220;c\u00e9l\u00e9br\u00e9&#8221; aux \u00c9tats-Unis que depuis les ann\u00e9es 1990. L\u2019\u00e9v\u00e9nement ne d\u00e9barquera en Suisse que quelques ann\u00e9es plus tard. Il y a 10-15 ans, la veille de la Toussaint \u00e9tait encore pratiquement inconnue des enfants. De nos jours, Halloween est l\u2019un des jours les plus appr\u00e9ci\u00e9s par les enfants apr\u00e8s No\u00ebl et les f\u00eates d\u2019anniversaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire, les enfants sortent le soir avant la Toussaint (du 31\u00a0octobre au 1er\u00a0novembre). Ils sonnent de porte en porte accoutr\u00e9s dans un d\u00e9guisement aussi effrayant que possible et re\u00e7oivent en retour [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":15115,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halloween ! Les meilleures offres - blackfridaydeals.ch<\/title>\n<meta name=\"description\" content=\"\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halloween ! Les meilleures offres - blackfridaydeals.ch\" \/>\n<meta property=\"og:description\" content=\"\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/\" \/>\n<meta property=\"og:site_name\" content=\"blackfridaydeals.ch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackfridaydealsch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T12:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@blackfridaych\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/\",\"url\":\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/\",\"name\":\"Halloween ! Les meilleures offres - blackfridaydeals.ch\",\"isPartOf\":{\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/#website\"},\"datePublished\":\"2019-05-18T12:29:12+00:00\",\"dateModified\":\"2025-02-07T12:39:40+00:00\",\"description\":\"\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/#breadcrumb\"},\"inLanguage\":\"fr-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.blackfridaydeals.ch\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Halloween ! Les meilleures offres\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/#website\",\"url\":\"https:\/\/www.blackfridaydeals.ch\/fr\/\",\"name\":\"blackfridaydeals.ch\",\"description\":\"Toutes les offres du Black Friday 2025 en Suisse\",\"publisher\":{\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/#organization\"},\"alternateName\":\"Black Friday Deals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blackfridaydeals.ch\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/#organization\",\"name\":\"blackfridaydeals.ch\",\"alternateName\":\"Black Friday Deals\",\"url\":\"https:\/\/www.blackfridaydeals.ch\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CH\",\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2023\/03\/app-icon-white-bg-jpg.jpg\",\"contentUrl\":\"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2023\/03\/app-icon-white-bg-jpg.jpg\",\"width\":512,\"height\":512,\"caption\":\"blackfridaydeals.ch\"},\"image\":{\"@id\":\"https:\/\/www.blackfridaydeals.ch\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blackfridaydealsch\/\",\"https:\/\/twitter.com\/blackfridaych\",\"https:\/\/www.youtube.com\/channel\/UCNKXHacMw8AS34mBgzVx3FQ\",\"https:\/\/www.instagram.com\/blackfridaydeals.ch\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Halloween ! Les meilleures offres - blackfridaydeals.ch","description":"\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/","og_locale":"fr_FR","og_type":"article","og_title":"Halloween ! Les meilleures offres - blackfridaydeals.ch","og_description":"\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire,","og_url":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/","og_site_name":"blackfridaydeals.ch","article_publisher":"https:\/\/www.facebook.com\/blackfridaydealsch\/","article_modified_time":"2025-02-07T12:39:40+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2019\/02\/Halloween.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@blackfridaych","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/","url":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/","name":"Halloween ! Les meilleures offres - blackfridaydeals.ch","isPartOf":{"@id":"https:\/\/www.blackfridaydeals.ch\/fr\/#website"},"datePublished":"2019-05-18T12:29:12+00:00","dateModified":"2025-02-07T12:39:40+00:00","description":"\u00c7a y est, Halloween d\u00e9barque en Suisse\u00a0! Fant\u00f4mes, peur, bonbons\u00a0! Dans notre imaginaire Halloween se r\u00e9sume \u00e0 peu pr\u00e8s \u00e0 cela\u00a0! M\u00eame \u00e0 l\u2019\u00e2ge pr\u00e9scolaire,","breadcrumb":{"@id":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/#breadcrumb"},"inLanguage":"fr-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.blackfridaydeals.ch\/fr\/halloween\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.blackfridaydeals.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Halloween ! Les meilleures offres"}]},{"@type":"WebSite","@id":"https:\/\/www.blackfridaydeals.ch\/fr\/#website","url":"https:\/\/www.blackfridaydeals.ch\/fr\/","name":"blackfridaydeals.ch","description":"Toutes les offres du Black Friday 2025 en Suisse","publisher":{"@id":"https:\/\/www.blackfridaydeals.ch\/fr\/#organization"},"alternateName":"Black Friday Deals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blackfridaydeals.ch\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CH"},{"@type":"Organization","@id":"https:\/\/www.blackfridaydeals.ch\/fr\/#organization","name":"blackfridaydeals.ch","alternateName":"Black Friday Deals","url":"https:\/\/www.blackfridaydeals.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CH","@id":"https:\/\/www.blackfridaydeals.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2023\/03\/app-icon-white-bg-jpg.jpg","contentUrl":"https:\/\/www.blackfridaydeals.ch\/wp-content\/uploads\/2023\/03\/app-icon-white-bg-jpg.jpg","width":512,"height":512,"caption":"blackfridaydeals.ch"},"image":{"@id":"https:\/\/www.blackfridaydeals.ch\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blackfridaydealsch\/","https:\/\/twitter.com\/blackfridaych","https:\/\/www.youtube.com\/channel\/UCNKXHacMw8AS34mBgzVx3FQ","https:\/\/www.instagram.com\/blackfridaydeals.ch\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/pages\/15818"}],"collection":[{"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/comments?post=15818"}],"version-history":[{"count":4,"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/pages\/15818\/revisions"}],"predecessor-version":[{"id":74576,"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/pages\/15818\/revisions\/74576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/media\/15115"}],"wp:attachment":[{"href":"https:\/\/www.blackfridaydeals.ch\/fr\/wp-json\/wp\/v2\/media?parent=15818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}