{"id":106529,"date":"2025-11-25T07:52:12","date_gmt":"2025-11-25T06:52:12","guid":{"rendered":"https:\/\/www.blackfridaydeals.ch\/?post_type=blog&p=106529"},"modified":"2025-11-24T16:13:30","modified_gmt":"2025-11-24T15:13:30","slug":"pour-lanniversaire-le-black-friday-perd-son-caractere-unique","status":"publish","type":"blog","link":"https:\/\/www.blackfridaydeals.ch\/fr\/news\/pour-lanniversaire-le-black-friday-perd-son-caractere-unique\/","title":{"rendered":"Pour l\u2019anniversaire: le Black Friday perd son caract\u00e8re unique"},"content":{"rendered":"

Le prix reste de loin le crit\u00e8re d\u2019achat le plus\u00a0crucial\u00a0lors du Black Friday.\u00a0N\u00e9anmoins,\u00a0de moins en moins de clientes et de clients\u00a0arrivent\u00a0\u00e0 distinguer les offres\u00a0propos\u00e9es lors\u00a0de cet \u00e9v\u00e9nement de celles\u00a0lanc\u00e9es lors des\u00a0autres actions promotionnelles. C\u2019est ce que\u00a0r\u00e9v\u00e8le\u00a0un sondage repr\u00e9sentatif r\u00e9alis\u00e9 par\u00a0DemoSCOPE\u00a0pour le compte de blackfridaydeals.ch.<\/strong><\/p>\n

Malters, le 25.11.2025 \u2013 Vendredi, le Black Friday f\u00eatera son 10e anniversaire en Suisse.\u00a0Nous pr\u00e9voyons un chiffre d’affaires de 450 millions de francs dans le commerce de d\u00e9tail non alimentaire suisse. C’est d\u00e9j\u00e0 la deuxi\u00e8me ann\u00e9e cons\u00e9cutive que le chiffre d’affaires du Black Friday sera en baisse.<\/p>\n

En Suisse, le prix est le principal crit\u00e8re lors du Black Friday<\/h2>\n

Sans conteste, le crit\u00e8re d\u2019achat le plus d\u00e9terminant,\u00a0voire le plus d\u00e9cisif\u00a0lors du Black Friday reste le prix.\u00a0En effet, la moiti\u00e9 de la population suisse ou\u00a0presque,\u00a0place la valeur\u00a0du rabais au centre de l\u2019acte d\u2019achat. C\u2019est ce que\u00a0d\u00e9voile\u00a0un sondage repr\u00e9sentatif\u00a0men\u00e9 par\u00a0DemoSCOPE\u00a0au profit\u00a0de blackfridaydeals.ch. Un autre quart des personnes interrog\u00e9es\u00a0privil\u00e9gie\u00a0la qualit\u00e9 du produit ou les \u00e9valuations\u00a0qu\u2019ils consid\u00e8rent comme\u00a0le crit\u00e8re\u00a0fondamental\u00a0et\u00a0incontournable\u00a0lors de leurs achats\u00a0au\u00a0Black Friday. Seules quelques personnes\u00a0estiment qu\u2019il y a d\u2019autres aspects \u00e0 prendre en priorit\u00e9\u00a0–\u00a0comme la durabilit\u00e9 ou le service du commer\u00e7ant.\u00a0 Il est frappant de constater que les jeunes privil\u00e9gient davantage le prix, tandis que les personnes plus \u00e2g\u00e9es accordent plus d\u2019importance \u00e0 la qualit\u00e9 et \u00e0 la durabilit\u00e9.<\/p>\n

Des offres du Black Friday difficilement distinguables des autres promotions<\/h2>\n

Le m\u00eame sondage\u00a0l\u00e8ve le voile sur une\u00a0autre\u00a0r\u00e9alit\u00e9 assez surprenante\u202f:\u00a0en effet, il s\u2019av\u00e8re que\u00a0seules 12\u202f% des Suissesses et des Suisses\u00a0arrivent\u00a0encore\u00a0\u00e0\u00a0distinguer\u00a0clairement\u00a0les rabais du Black Friday des autres promotions. Un tiers\u00a0r\u00e9ussit\u00a0encore \u00e0\u00a0diff\u00e9rencier\u00a0en partie\u00a0les actions du Black Friday des rabais habituels.<\/p>\n

\u00abLa difficult\u00e9 \u00e0 distinguer les rabais du Black Friday des autres actions est une cons\u00e9quence directe de la multiplication des formats de\u00a0r\u00e9ductions\u00bb,\u00a0explique Julian\u00a0Zrotz,\u00a0expert du commerce de d\u00e9tail chez blackfridaydeals.ch.\u00a0\u00abUn\u00a0bon nombre de\u00a0d\u00e9taillants\u00a0pr\u00e9f\u00e8rent aujourd\u2019hui se focaliser\u00a0sur le Black\u00a0November\u00a0ou la Black Week. De ce fait, le Black Friday\u00a0s’\u00e9rode et se d\u00e9sacralise m\u00eame progressivement en perdant\u00a0l\u2019unicit\u00e9 qu\u2019il avait autrefois gr\u00e2ce \u00e0 des actions particuli\u00e8rement visibles et limit\u00e9es \u00e0 24\u202fheures.\u00bb<\/p>\n

R\u00e9gression\u00a0du chiffre d\u2019affaires pour le 10e anniversaire du Black Friday<\/h2>\n

On s\u2019attend \u00e0 ce que cette \u00e9volution au niveau des diff\u00e9rentes strat\u00e9gies marketing contribue \u00e0\u00a0un recul du chiffre d\u2019affaires du commerce de d\u00e9tail non alimentaire\u00a0estim\u00e9 \u00e0\u00a010\u202fmillions de moins que l\u2019ann\u00e9e pr\u00e9c\u00e9dente,\u00a0pour se fixer \u00e0\u00a0450\u202fmillions de francs. Cela repr\u00e9sente toutefois environ trois fois le chiffre d\u2019affaires d\u2019une journ\u00e9e ordinaire.<\/p>\n

Bien que\u00a0nous anticipions un net recul dans le commerce physique, nous pr\u00e9voyons une stagnation des ventes en ligne. Au total,\u00a0les ventes en ligne devraient se stabiliser autour de 120\u202fmillions,\u00a0repr\u00e9sentant\u00a0un peu plus d\u2019un quart du chiffre d\u2019affaires global de 450\u202fmillions de francs.<\/p>\n

En fait, plusieurs facteurs accentuent cette baisse.\u00a0Outre le d\u00e9placement des achats vers les jours environnants,\u00a0le\u00a0conflit commercial entre les \u00c9tats-Unis et la Chine pousse de plus en plus de producteurs chinois \u00e0 \u00e9couler leurs marchandises \u00e0 tr\u00e8s bas prix en Europe.\u00a0Par ailleurs, la force du franc rend les importations en g\u00e9n\u00e9ral\u00a0moins on\u00e9reuses, et\u00a0plut\u00f4t\u00a0bon march\u00e9.<\/p>\n

En parall\u00e8le,\u00a0il\u202fne faudrait pas occulter le fait\u00a0que\u00a0l\u2019incertitude \u00e9conomique est actuellement tr\u00e8s \u00e9lev\u00e9e. Ainsi, notre sondage repr\u00e9sentatif\u00a0montre-t-il\u00a0que seules 3\u202f% des Suissesses et des Suisses pr\u00e9voient d\u2019acheter davantage lors du Black Friday cette ann\u00e9e par rapport \u00e0 l\u2019an dernier. \u00c0 l\u2019inverse, 11\u202f% pr\u00e9voient de r\u00e9duire leurs achats\u00a0alors que\u00a0la\u00a0majorit\u00e9 des personnes interrog\u00e9es n\u2019a pas l\u2019intention de faire des achats\u00a0au\u00a0Black Friday.<\/p>\n

Il s\u2019agit\u00a0en r\u00e9alit\u00e9\u00a0de la deuxi\u00e8me ann\u00e9e cons\u00e9cutive o\u00f9 le Black Friday enregistre un recul du chiffre d\u2019affaires. L\u2019an dernier\u00a0d\u00e9j\u00e0, la fermeture ou la vente des magasins sp\u00e9cialis\u00e9s de Migros\u00a0–\u00a0tels que\u00a0Melectronics,\u00a0SportX\u00a0ou Migros Do It +\u202fGarden\u00a0–\u00a0ainsi que les faillites de d\u00e9taillants comme\u00a0Weltbild\u00a0ou Esprit, ont eu une\u00a0r\u00e9percussion\u00a0n\u00e9gative.\u00a0De surcro\u00eet, le report\u00a0des achats vers d\u2019autres jours avoisinants\u00a0avait contribu\u00e9 \u00e0 affaiblir l\u2019\u00e9v\u00e9nement.<\/p>\n

Contact pour les m\u00e9dias:<\/h3>\n

blackfridaydeals.ch
\nJulian Zrotz
\nE-mail : julian@blackfridaydeals.ch
\nT\u00e9l\u00a0: 076 378 13 37<\/p>\n

 <\/p>\n

N’h\u00e9sitez pas \u00e0 nous contacter pour toute question ou demande d’interview. Sur demande, nous sommes en mesure de vous fournir des pr\u00e9visions d\u00e9taill\u00e9es pour certains produits, cat\u00e9gories ou commer\u00e7ants.<\/p>\n

 <\/p>\n

Graphiques sur le sondage<\/h2>\n

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\n\"\"<\/span><\/span><\/p>\n

 <\/p>\n

Graphiques sur le chiffre d\u2019affaires<\/span><\/span><\/h2>\n

\"\"<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Donn\u00e9es brutes de l’enqu\u00eate<\/h2>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

<\/h2>\n

\u00c0 propos de blackfridaydeals.ch<\/h2>\n

Depuis neuf ans, blackfridaydeals.ch \u0153uvre avec opini\u00e2tret\u00e9 et pers\u00e9v\u00e9rance pour pouvoir proposer une vue d’ensemble compl\u00e8te sur la jungle des r\u00e9ductions lors du Black Friday et d’autres \u00e9v\u00e9nements de shopping. Toutes les offres suisses li\u00e9es au Black Friday, au Singles Day et au Cyber Monday sont par voie de cons\u00e9quence accessibles de mani\u00e8re claire et fluide sur une plateforme centrale. Ainsi, vous aurez \u00e0 port\u00e9e de main l’aper\u00e7u le plus exhaustif du mois des bonnes affaires en Suisse. L’ann\u00e9e derni\u00e8re, plus d’un million de Suisses ont consult\u00e9 le site \u00e0 la recherche des meilleures offres.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le prix reste de loin le crit\u00e8re d\u2019achat le plus\u00a0crucial\u00a0lors du Black Friday.\u00a0N\u00e9anmoins,\u00a0de moins en moins de clientes et de clients\u00a0arrivent\u00a0\u00e0 distinguer les offres\u00a0propos\u00e9es lors\u00a0de cet \u00e9v\u00e9nement de celles\u00a0lanc\u00e9es lors des\u00a0autres actions promotionnelles. C\u2019est ce que\u00a0r\u00e9v\u00e8le\u00a0un sondage repr\u00e9sentatif r\u00e9alis\u00e9 par\u00a0DemoSCOPE\u00a0pour le compte de blackfridaydeals.ch. Malters, le 25.11.2025 \u2013 Vendredi, le Black Friday f\u00eatera son 10e […]<\/p>\n","protected":false},"author":40,"featured_media":106523,"comment_status":"open","ping_status":"closed","template":"","meta":[],"blog_tag":[],"blog_category":[16658],"yoast_head":"\nPour l\u2019anniversaire: le Black Friday perd son caract\u00e8re unique - blackfridaydeals.ch<\/title>\n<meta name=\"description\" content=\"Le Black Friday f\u00eate son 10\u1d49 anniversaire, mais il perd de plus en plus son caract\u00e8re unique. 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